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How ITG Software Rebuilt the Digital Foundation for Hunter Douglas’ 6,000+ Dealers Across 7 Platforms

A Unified Digital Foundation Across
7 Platforms for 6,000+ Dealers
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Hunter Douglas, a global leader in window treatments, partnered with ITG Software on a large-scale digital modernization initiative spanning content management, dealer-facing applications, e-commerce infrastructure, and marketing automation. The engagement focused on creating a more unified digital foundation, enhancing the dealer experience, and supporting greater scalability across commerce and marketing.
The Challenge
Unified Content Foundation
Evolving the Dealer Experience
Scaling Commerce & Marketing Capabilities
The Solution
ITG Software partnered with Hunter Douglas to deliver a broad digital modernization initiative across content, dealer tools, commerce, and marketing. The work focused on simplifying platform operations, enabling more seamless dealer experiences, and establishing a scalable foundation for future growth.
A Unified Content Foundation
Purpose-Built Dealer Applications
The Results
The partnership between Hunter Douglas and ITG Software resulted in a more connected and modern digital ecosystem across content, commerce, dealer operations, and marketing. Key outcomes included improvements in platform unification, dealer enablement, and scalability across core digital experiences.
A few key outcomes included:
  • Enabled the successful migration of 6,000+ dealers to a modernized dealer platform, supporting complex business structures and ongoing data synchronization.
  • Delivered four brand and internal portals that provided Hunter Douglas teams and dealers with more streamlined, purpose-built digital experiences.
  • Consolidated content management into a more unified platform, helping establish a centralized foundation for content operations.
  • Modernized the digital asset library through a structured migration that preserved metadata integrity and improved content governance.
  • Launched a modernized headless commerce experience with integrated content and order management capabilities to support future scalability.
  • Modernized marketing automation to support more personalized, event-driven journeys for both dealers and consumers.
  • Enhanced the mobile dealer experience by extending quoting and order capabilities into the field through a dedicated tablet application.
6,000+
Dealers Migrated
4
Brand Portals Delivered
7
Platforms Transformed
Visit Website
www.hunterdouglas.com
When the challenge is complexity, ITG brings clarity. From CMS migrations to headless commerce to mobile applications, we bring the cross-functional expertise to execute across the full digital stack.
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